The initial purpose of social media was to spread awareness but with time the focus has been shifted to other expanse. On an average, a teenager spends approximately 9 hours on social media and entertainment applications. About 448 million are active social media users. YouTube and Facebook accounted for the largest penetration, at nearly 89 percent and 76 percent respectively as of the January 2021. By looking at the figures, one can clearly make out how much a person establishes his opinion based on the content he spends time on. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. These algorithms are neutral to posts of our liking and display them accordingly on our feed.
How often do we get irritated with our parents for sharing those WhatsApp forwards that somehow makes little to no sense to us. On contrary, the youth spreads misinformation and agendas without getting into the core details for which you can be held accountable under different laws. What appears on these platforms may not be always true, so before you engage your thoughts and time in spreading information across, try to evaluate the truth. Targeted audience, so as to literally speak.
Remember how you searched for a dress and boom! It appeared on your Instagram account. Ever wondered how?
Apart from these, there can be other implications as well, for example, inadequacy about your life or appearance, Fear of missing out (FOMO), Isolation, Depression and anxiety, Validation seeking, Cyberbullying, Self-absorption etc.
- You make a decision with every tap on your screen.